Type de Publication Article
    Titre Globalization from Below. Daigous in Paris, Intermediary Sales Agents between French Producers and Chinese Consumers
    Auteurs Wang S.
    Revue Cultures & Conflits
    Résumé In the digital age, the traditional model of international trade has been profoundly modified. Involved in the dynamics of cross-border e-commerce, the Chinese consumer society embraces a new mode of purchase, daigou, characterized by the intermediary role played by Chinese overseas sales agents, positioned between foreign manufacturers/traders and Chinese consumers. Through a multi-sited qualitative study conducted with daigous, their French product sellers, their business partners, as well as Chinese consumers and Chinese policy makers, this article first offers a global view on multiple trajectories and social profiles of daigous in Paris – skilled newcomers who arrived in France after the 2000s. The article then presents the intraprofessional practices of this sector, which are constantly being ramified and hierarchized, as well as the economic activities derived from the daigou sector and the interprofessional networks operated by this informal economy. Finally, the contribution proposes to discuss state actions to regulate this economic sector. Overall, this article shows the extent to which the study of daigous, representative of a transnational economy, from below provides a new perspective on the international, which is complementary to analyses of globalization process “from above.”
    Pages 107-128
    Volume 108
    Numéro 4
    Mots clés commercial agent | daigou | cross-border trade | e-commerce | informal economy | consumer society | China | skilled migrants | Chinese in Paris | globalization
    Année 2017
    Url https://journals.openedition.org/conflits/19664

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